Booth and showroom at Insights Drakensburg 2011. Softline always make a real effort and it is evident in the success of their shows. Good to see some competition coming up there too with Sarah and Kevin from Entelect showing that integrated e-commerce is coming of age in all parts of the world. Even though XM is better. (Sorry guys… couldn’t resist!)


























A big thanks to Ann Cumming and the team at Softline for a wonderful and very successful trip. I was delighted by their hospitality and overwhelming response to the new product, XM Oxygen. Our first sites are going in this week and we will be well underway come May and ready for the North America Insights 2009 conference in Nashville, Tennessee!